Marketing & Experience Agency

We build brands that
move markets &
institutions.

Talia Communications is a Jordan-based marketing and experience agency helping brands, governments, and institutions across the Middle East tell sharper stories, run smarter campaigns, and convene communities through flagship events.

Talia
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NIVEA ALJ Armani M&M's Kellogg's Trolli Toyota Nissan Saudia Nadec J&J Albaik
Our Story

A Legacy of Marketing Excellence Marketing Excellence

Our journey began in 2004 in Saudi Arabia under the name Tawasel. From these foundational roots, we embarked on a mission to redefine marketing excellence, driven by a commitment to innovation and client success.

Today, Talia Communications stands as a leading force in the Jordanian market and beyond, continuing to uphold the values of our heritage.

2004
Established (as Tawasel)
2015
Talia Communications Founded
The Foundation

Building a Robust Heritage

During our time as Tawasel in Saudi Arabia, our early years were marked by a dedication to cultivating an experienced team with diverse local and global expertise in marketing communications, client servicing, and creative solutions. We established a strong reputation for delivering impactful marketing solutions, evolving from a nascent venture into a premier provider of comprehensive marketing services.

Trusted by Global Brands

A Portfolio of Prominence

We proudly served a diverse portfolio of clients, delivering significant investments in in-house production facilities and a dedicated team. Our growth was a testament to our unwavering determination.

NIVEA
ALJ
Armani
M&M's
Kellogg's
Trolli
Toyota
Nissan
Saudia
Nadec
J&J
Albaik
2015 — Strategic Expansion

Establishing Talia Communications

In 2015, we expanded our operations and established Talia Communications to serve customers in Jordan. This strategic move allowed us to extend our expertise and innovative marketing approaches to a new and dynamic market. Today, we empower our clients with the most advanced and up-to-date marketing techniques. Our expertise extends to organizing impactful business events, trade shows, and exhibitions—such as JOSPEX (the leading exhibition for the food service industry) and JITEX (the Jordanian Information Technology Exhibition)—which underscore our leadership in the region.

Our Overarching Goal

Your Trusted Global Partner

Our overarching goal remains consistent: to be your trusted marketing partner, providing comprehensive solutions that transcend geographical boundaries and serve clients across the globe. We are proud of our journey, our growth, and our enduring commitment to delivering unparalleled marketing excellence.

What we believe

Five principles that
shape every decision.

Our values are not posters on a wall. They are the operating system behind every strategy, every campaign, and every event we run.

01 — Outcome Obsession

Growth is the only metric that matters.

Vanity metrics are noise. Every engagement is anchored to revenue, pipeline, and measurable business outcomes — reviewed quarterly.

02 — Long-Term Partnership

We earn the next quarter, every quarter.

Our average client relationship lasts 4.2 years. We invest in your success because our retention depends on it — no lock-ins, just results.

03 — Creative Rigor

Beauty without strategy is decoration.

Every creative decision is grounded in research, positioning, and conversion logic. We make work that is both award-worthy and revenue-generating.

04 — Radical Transparency

Real dashboards. Real numbers. Real talk.

Clients get live access to every metric, every spend, every experiment. If something isn’t working, we say so — and we say why.

05 — Community First

We build the industry we serve.

Through JOSPEX and JITEX, we convene thousands of professionals every year — sharing knowledge, forging partnerships, and elevating the entire field.

Our job is not to sell marketing services. Our job is to make our clients measurably more successful — and to gather the industry around that mission.

Issam Salman
Founder & CEO
Flagship Event 01 · Annual
JOSPEX
Sweets · pastry · F&B professionals

JOSPEX was established to bring together professionals interested in sweets, confectionery, and pastry industries alongside with vendors and distributors from different countries around the world.

120+ Exhibitors — Global & regional Companies
4,800+ Attendees — professionals, manufacturers, and enthusiasts
40+ Workshops — Hands-on certifications
JOSPEX Awards — Annual excellence gala
JOSPEX
Next Edition
April 19–27
2027 · Amman
Venue
Landmark, Amman
Format
In-person
Flagship Event 01 · Annual
JITEX
Innovation · Technology · Experience

Launched in 2021, JITEX — the Journal of Innovation, Technology & Experience — is a two-day summit convening CTOs, product leaders, founders, and investors around the technologies reshaping every industry.

90+ Speakers — CTOs, founders, researchers
80+ Exhibitors — Innovation showcase floor
5 Tracks — AI, Web, Cloud, Data, Product
Investor Lounge — Curated deal-making
JITEX
Next Edition
Oct 8–9
2027 · Amman
Venue
Amman, Jordan
Format
In-person
At a glance

Compare the two experiences.

JOSPEX
Sweets · pastry · F&B professionals
Audience professionals, manufacturers, and enthusiasts
Focus sweets, pastries, chocolate, tools, and equipment industry
Duration 3 Days
Next Edition April 19–21, 2027

What you'll experience

  • 120+ Exhibitors — Global & regional Companies
  • 4,800+ Attendees — professionals, manufacturers, and enthusiasts
  • 40+ Workshops — Hands-on certifications
  • JOSPEX Awards — Annual excellence gala
JITEX
Innovation · Technology · Experience
Audience CTOs, Product Leaders, Founders
Focus AI, Automation, Digital Transformation
Duration 2 Days
Next Edition Oct 8–9, 2025

What you'll experience

  • 5 parallel tracks: AI, Web, Cloud, Data, Product
  • 80+ exhibitor innovation showcase floor
  • Investor Lounge with curated deal-making
  • Live product demos and hackathon finals
  • CTO roundtables and technical deep-dives
  • Published Journal of Innovation proceedings
Let's talk

Partner with us —
or join us at JOSPEX & JITEX.

Whether you're exploring a marketing engagement, a sponsorship opportunity, or a speaking slot at one of our events — we'd love to hear from you.

Headquarters
Amman, Jordan
Events
jospex.com · jitex.com

Get in touch

Tell us what you're exploring. We'll respond within one business day.

Thank you — we'll be in touch within one business day.
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